Shared Vision: A Collaborative Journey Toward Professional Purpose and Identity

Episode 2: Name and Claim: Helping Students Own Their Expertise

“Who is this firecracker?!”

That was the first thought that popped into my head when I met Dr. Mary Jordan. She stepped into our campus Career Services division after the team had been vacant for quite a while, and let me tell you, she didn't just fill the office; she electrified it.

Mary doesn't just talk; she speaks with intention. Every word is focused on what our students actually need to survive and thrive in the real world.

The Career Services Level-Up

Fast forward six months, and the transformation is incredible. Mary and her team have completely redefined what Career Services means to the campus.

• 24/7 Interview Prep: Reviving and expanding tech tools so students can practice         

     anytime.

• The Career Prep Series: Turning career goals into actionable steps.

• Industry Handshakes: Forging deep, meaningful connections with local and regional

   industries.

•  Digital Badging & Skill-Ups:  "Micro-credentials" and digital badges for mastering specific skills to show recruiters exactly what they’re capable of before they even graduate.

But here’s the best part: Mary "walks the walk." If you want to see a masterclass in professional branding, just look at her LinkedIn. She’s constantly shouting out student wins, celebrating new partnerships, and pulling back the curtain on the division’s work. If it’s happening in Career Services, Mary is making sure the world knows about it.

Moving Beyond the Syllabus

In my foundational marketing course, I assign a personal branding project that requires a few "field trips" to Career Services. Because of Mary’s energy, this wasn't just another box for the students to check.

This collaboration between the classroom and the career office changed the vibe of the whole semester. My students didn't just turn in assignments; they activated a plan. They weren’t just learning marketing theory; they were discovering their own professional identities and, most importantly, gaining the confidence to talk to employers without the "deer in the headlights" look.

In short, Mary and I decided to weave the threads of curriculum and professional development together.

The takeaway? When we break down the silos between "academics" and "career prep," the students are the ones who win.

So, pull up a chair and join the conversation. How are you helping your students name and claim their expertise Beyond the Syllabus? I’d love to hear your thoughts in the comments!

Listen to beyond the syllabus pedagogy and purpose on your preferred podcast platforms.